There are around 50 bars in Zermatt and given that number you’d be right in thinking there’s plenty of choice and variety. Several of the liveliest ski bars you’ll find in the alps, and therefore anywhere, are at Zermatt.

As you head off the slopes of the Schwarzsee in the late afternoon you can try to squeeze in to the eternally popular Hennu stall if you like it loud and raucous. On the Rothorn the Olympia does a similar job if not quite on the same scale.

Lively options in the village later on are likely to include the Brown Cow, Vernissage and Papperla. Try the Pink Elephant if you’d like jazz rather than pop and rock, and Elsie's Bar (16 Kirchplatz, +41 (0)27 96 72 431; in the church square is good for oysters and champagne. Head for Dancing Simi if you’d like something traditional and Swiss.

There are eight discos/night clubs to choose from and these, as well as some of the bars, tend to stay open until 3.30-4am, proving that a quiet little alpine village Zermatt is not.